55:

Thanks for everything, Scott. ❤

54: Don’t suck: Woodstock

This is an idea for an HP TV spot. It connects to apropos by showing both how the shoes work in many situations, and showing the memories people can make with them.

Two friends sitting at a kitchen table, it’s clearly somewhat dated from the decor to how they’re dressed. One is wearing HP. They’re mapping out a road trip. They load up their van with all their supplies and their dog.

Show then a montage of them driving all over the country, stopping at restaurants, gas stations, local attractions, all while taking Polaroids and putting them in an album. Every so often they get themselves in less than ideal situations like pushing their van out of the mud or changing a tire in the rain, but they push through. Throughout all this their will be shots of the one person’s HPs. It’s then shown that they’re heading to Woodstock in 1969.

It shows an image of them having fun at the festival. The shot zooms out to reveal it as a Polaroid being looked at by the friend in HP, now much older, we’re in the present. The friend then places it by a tombstone of the other friend. The surviving friend smiles and the last shot is on the ground, putting emphasis on their HP as they walk back to the same van from all those years ago; now much worse for ware.

53: Don’t suck: #HPHustle

I didn’t need to think of 35 different ideas for this, it came pretty instantly. The idea here is for HP to help people who have to work several jobs just to make ends meet. This connects to apropos by helping people meet the demands of whatever their life may bring.

52: Don’t suck: Repurpose

The idea here is to create a product that is, not only environmentally friendly, but also helps the planet. These shoes have seeds inside the soles, so when they’re worn out and old you can just bury them in the ground and watch them sprout! This connects to apropos by giving people the feelings of being green while not REALLY doing that much.

51: Directive: Express Yourself

This is a concept I have for a commercial for a new line of colors of HP shoes. I wanted to create something that showed craftsmanship and I think I captured that well. This didn’t take 35 ideas, it came pretty quickly. I also didn’t fill the page count entirely. These new shoe colors are meant to be playful and fun, and this connects to apropos by capturing those emotions.

50: Directive: HP Discovery

The idea of HP Discovery is a shoe for when you go to the park for a nice walk and picnic, then you’re heading to the James River, then a bike ride, then dinner with your partner. The bottom of the shoe is covered in tiny imperfections so it has better grip. It connects to apropos by providing a shoe that meets the demands of a casual outdoor life while also maintaining comfort and style.

49: Directive: Hustle

I’ve been toying with this idea in my head for a little bit. HP knows that nowadays everybody is working and everyone thinks they’re the next big thing; but what consumers need is a shoe that can handle that kind of constant hustling. This connects to apropos by meeting the demands of the times.

It’s 2017, time to ride and grind! People have to work now more than ever, Hush Puppies understands that. You’ve got your 9-5 hustle, your evening hustle, your side hustle, your walking the neighbor’s dog hustle, your OTHER side hustle…

What you need is a shoe that can handle all your hustling.

Hush Puppies, hustle with purpose.

48: Directive: Respect

The idea of this post is that while wearing HP, you’re capable of giving and receiving more respect. My thought process was, HP slip on shoes are easy to put on, thus making you punctual. When you’re punctual it shows you respect people’s time, so in turn, they respect you.

47: Human truth: What So Not

In this post I tell the story of a time I said yes when I wouldn’t normally, but I was glad I did because I had a great time. I was able to spin this into a human benefit of looking confident. 

When you’re wearing HP you’re able to be confident with yourself and live life to its fullest because you’re not worried about other people’s perception of you. This connects to apropos by letting the wearer be ready for anything because of their confidence. 

46: Human truth: Grandpa Thornton

This was difficult for me to write, but I wanted to do it. 

My grandfather, Bill Thornton, was the embodiment of apropos. No matter where we were going, he always looked as sharp as a tack. Bingo, McDonalds, our house? Didn’t matter, a gentleman such as him is always dressed his best. 

He was always on time too. “Ok, Dad,” my mom would say “we’ll see you st 6:30!” Come 6:31, if we weren’t there yet you could expect a call,

“You guys coming?”

“Yes we’re coming, Dad. Just running a little late.” When we’d arrive he’d be in his chair on the front lawn, ready to go, all dressed up.

This doesn’t connect to HP, nor does it reach the page limit, it all came very easily to me. It’s something that means a lot to me and I wanted to share.

45: Human truth: Alfred

This is a character I thought up ages ago on a whim, and I decided to bring him back and try to flesh him out as a potential HP spokesperson/personality. Sir Alfred Hush is the embodiment of apropos, and this will be shown through the commercials he’s in. I didn’t meet the full page count for this.

44: Human truth: Intern

This is a concept for a commercial.

Scene: An empty white room, think Mac vs. PC commercial. “Hello! I’m Sir Alfred Hush, creator of Hush Puppies! Hush Puppies are completely waterproof. To demonstrate this,  we’ve put our intern, Joey, under a giant 500 gallon bucket of water; and we’re gonna dump it on him. You ready Joey?” Joey, a young, eager, and naive intern is standing there wearing HP.

“Ready for what?” Alfred pulls a rope from the ceiling, dumping the bucket on Joey. It takes Joey by surprise and soaks him to the bone. Alfred walks up to feel Joey’s shoes.

“See? Bone dry!” Alfred smiles to the camera.

“Can I have a towel now?”

“Yeah, take the shoes off though, those are the only demonstration pair we have.”

I like this idea of Alfred Hush as a character for HP. I would like to expand on both him and Joey in the future.

This connects to apropos by showing HP’s immediate ability to meet the demands of a wet occasion.